The Skin Deep Cosmetics Database by the Environmental Working Group (EWG) breaks down the chemicals in specific brands (and even colors) of all types of makeup brands – from all natural makeup brands to drugstore makeup brands. They do the research. Then they tell you how potentially toxic the ingredients in each cosmetic are. Least toxic makeup We’ve run multiple campaigns targeting cosmetic companies to stop the use of toxic chemicals that are linked to breast cancer risk. We also support legislation to stop exposure to harmful chemicals in products before they reach market, not after people experience the results of lifelong exposure.
Are you on the hunt for sustainable makeup that works just as well (and even better) than it’s unsustainable counterparts? Look no further, we have rounded up 15 of the best sustainable makeup brands who use non-toxic, natural, organic, and fair trade ingredients! Best Non-Toxic Blush, Bronzers and Highlighters to Find in the Drugstore There’s no skirting around the fact that “clean” has no real definition. Instead, it shifts from brand to brand (and among retailers and media outlets, too). The reality is the beauty industry is completely self-regulated. Yes, the Food and Drug Administration (FDA) sets certain standards for baseline safety, but any brand can claim their product as “clean,” “natural,” “organic,” or “non-toxic.” Until stringent rules are set in place, it’s impossible to avoid now-rampant green-washing—and with brands recognizing the consumer demand for this niche-turned-mainstream category, they want in.
Au Naturale was created to make skin feel as good as it does when you're not wearing makeup at all. Using naturally- and ethically-sourced ingredients, they set out to create a replacement for every product on your vanity. Without any synthetics, animal byproducts, or harmful chemicals, Au Natural offers a surprisingly large collection of products, many available as a powder or cream, so you don't have to sacrifice quality for clean products. 45 Best Fall Nail Colors Here are 12 zero waste makeup brands that you can add to your routine right now knowing these brands are committed to quality products that don’t come at the expense of our planet.
Matte finishes can be hard to come by in natural beauty, especially with foundation. NU Evolution offers that and so much more with this little number, providing a familiar, comforting texture of a high-end foundation. Who ever said green girls couldn’t have it all? Why You Need Natural Beauty Products You Can Trust Caramel is the shade for most Indians, going by their dark circles. Remember our dark circles are darker than our normal complexion. You got to buy it darker and preferably orangey tones, (NOT YELLOWISH), if you want to skip the step of an orange color corrector for your under eyes. My Celebrity makeup artist friend also bought it on my recommendation. She LOVES it. She is Chinese, extremely fair and therefore, white if you will. She uses shade SAND. Also, available in Shoppers Stop, Mumbai. I'm sure Sephora has it.